Peace, privacy and a place to replenish your mind and spirit.  That's what Anguilla is all about.  Welcome to the new Lloyd Aviation - the gateway for the well-suited traveler arriving in Anguilla by private jet. Designed to suit the tastes and imperatives of the ultra-luxury traveler, the new FBO provides an unsurpassed level of premier service and security that is guaranteed to exceed industry expectations.  The facility boasts a luxurious VIP Lounge, catering, state-of-the art executive conference rooms and onsite customs and immigration.  For pilots and cabin crew, all amenities of a modern FBO are provided.

Designed to meet the most demanding pilot and passenger expectations, the new Lloyd Aviation provided a comprehensive array of first-class ground and support services setting the standard a s new breed in world class FBO operations.  Providing the highest level of custom-tailored service in the industry,  Lloyd Aviation offers its guests a discreet experience and the invaluable gift of time and convenience. Destined to become the premier gateway to Anguilla and St Barth, Lloyd Aviation is sure to command industry attention.

Credit: Design/Architecture FITCH, Role: Design Director

Driven by low-price tactics and warehouse environments that do little to inspire or educate a customer, research revealed a need for a place where consumers could dream, play and choose products that bring joy to their lives.

Conceived around a joyful journey, the new PIRCH showrooms are an elegant and immersive, multi-sensory experience that focuses on how customers want to live, rather than what they want to buy. In the “live” showrooms, customers are encouraged to try the product before they buy it. Customers are greeted by a friendly barista with a hand-crafted coffee, a memorable moment in the PIRCH journey.  Encouraged to browse and explore, customers can turn on an oven and cook side-by-side with a private chef in Savor, fire up a grill in The Patio, or walk under a cascade of water in the spa-like Sanctuary.  Thirty best-in-class vignettes and educational events, from cooking demonstrations to spa and personal wellness services inspire and educate the customers.

Focused on making a quality connection with the community, the flexible design can accommodate events for 400+ people. Way-finding and communication system support the Pirch brand philosophy.  Awarded Silver LEED status, the PIRCH Costa Mesa showroom was designed and constructed in a record-breaking 320 days and is a valuable resource for the retail and design community.

Delivering the Results: 

2011 Retail Design Institute Store of the Year Awards

    Award of Merit, Innovation Award

    Innovation Signage and Graphics

2012 ARE Store of the Year Awards

    Grand Prize -  Sustainability

    Outstanding Merit -  Hardlines, (7500 sq. ft. – 25,000 sq. ft.),

    Elements Award -  In Store Communications

Sales per square foot higher than Apple across $25,000 sq. ft. 

Ranked 25th  on Forbes' Most Promising Companies

...and 750 people in an appliance store on New Years Eve

Credit: Design/Architecture FITCH, Role: Design Director

Conceived around the Sophisticated Professional’s desire to live an unlimited life, the new Limited is designed as a layered set of looks that creates a story around wardrobing, and singularly calls out the pieces that make up her whole look. The design speaks to an inherent sense of movement that points to a future destination or occasion she will dress for and technology inspires her with endless possibilities for wardrobing.  

Life-size Digital Mannequins at the entry and in multiple locations, feature women changing in and out of outfits and modelling as though in a mirror in her closet. Models move in and out of the frame and may travel to “reappear” in other panels in the store. Panels dynamically express branded messaging.

The Coveted Closet is the ideal “wardrobe closet” with all the quintessential items that every professional woman can aspire to have. It is equipped with tools (both digital and physical) to help educate her on what a capsule wardrobe is and how versatile a well curated wardrobe can be.

In the Coveted Closet,  the Dream Pool is an interactive table used for play, inspiration, exploration, and education for 2-4  users at one time. Customers can be inspired through destinations, empowered women, future occasions and outfitting. They can create digital profiles, engage in loyalty programs or order online for shipping to home.  

The Coveted Closet also features one of three Outfit Bars in the store. These are outfit building tools equipped with a smart pads that recognizes articles of clothing hung onto the bar and suggest coordinating pieces. The Smart pad content is connected to life size Digital Mannequin with near field technology.

The Outfit Bar also allows her to start a fitting room and it can suggests pieces she may be missing in her home closet based on her online profile/digital closet.  

The Styling Salon Smart Pad  recognizes pieces the customer has in fitting room and can alert associate for additional pieces the pad recommends. Smart pad controls fitting room lighting (outdoor, evening, office, etc.).

The Smart Bracelet creates brand currency through brand engagement and acts as loyalty device offering her incentives, promotions, gifts, and personalized services. The device also interacts with Dream Pool, the Coveted Closet, the Outfit bars, and The Host/hospitality area. The device is designed as smart fashion jewelry for everyday life with basic applications such as clock, calendar and pedometer.

 

Credit: Design/Architecture FITCH, Role: Design Director

May 2016:  Known for its interactive and experiential approach to retail design, luxury kitchen and bath distributor Pirch opened its New York flagship showroom at 200 Lafayette Street in SoHo. Joining eight existing locations across the country, the 32,000-square-foot spaceis a living, breathing showcase that allows designers and consumers alike to test drive appliances before specifying or purchasing.

Conceived around a joyful journey, the new Pirch Soho is an elegant and immersive, multi-sensory experience that focuses on how customers want to live, rather than what they want to buy. Theshowroom provides visitors with a 360-degree sensory experience complete with live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths. Guests can reserve a private steam shower in Sanctuary, the showroom’s own spa, or test 40 different shower heads. Customers can turn on an oven and cook side-by-side with a private chef in Savor or fire up a grill in The Patio.

A technology-themed smart kitchen called “Connected Loft" is outfitted with the latest innovation from Innit.  The Innit platform unites food and technology to help people live tastier and healthier lives by seamlessly integrating its technology across the kitchen with a wide range of appliances.

Founded in 2010, Pirch is dedicated to breaking the mold in the home and appliance industry, bringing meaningful experiences and joyful memories into the households of guests. It reigns as the premiere retailer bringing the world's most admired brands to life and the Soho flagship is designed as a place for guests to ignite inspiration and fuel discovery.

Delivering the Results: 

      Ranked 25th on Forbes' Most Promising Companies

      2016 Retailer of the Year  

      World Retail Awards - Short List Best In store Customer Experience Initiative

      2016 VMSD/Peter Glen Retailer of the Year

Sales per square foot higher than Apple across $25,000 sq. ft. 

...and 750 people in an appliance store on New Years Eve!

The goal of this project was to break conventional notions of what we “need” in a house and design for the client's specific lifestyle. Grape Studios conducted a comprehensive research process to define the parameters of the project, analyze the client's lifestyle and develop a clear idea for the project. The big idea centered around 3 principals. First, the space was to be modern, minimal and sustainable: focus on the experience with volume, light and interactions more than square footage. Second was to emphasis the interaction of the house with the rural site and draw from the owner’s rural background and her unconventional, creative interpretations. Third was to be super efficient: the budget is very modest and the client's desire is to have very little waste, a high level of sustainability and low maintenance. 

These three challenges were approached with originality: The design met those goals and responded to the couple’s lifestyle as creative types. Functionally it translates into a 1,200 sf, two-bedroom, two-bath home on a modest budget. The design unveils a spacious home encouraging social activities and entertainment. A minimalist design approach was needed in order to spark creativity at all levels.

Grape Studios was asked to undertake the design and renovation of MJ Jewelers at Easton Town Center.  The application of innovative materials, lighting, and window treatments satisfied the owner’s requirements of achieving a high quality final result. The jewelry store adorned the corner with an impactful window presentation highlighting luxury brands showcased in new vitrines with lighting. Bold white and black segmentation is counterpoint to the rich mahogany finishes and creates an atmosphere of contemporary calm luxury.

The design and organization of fixtures are methodically aimed at maximum utilization of space and tasteful product displays in high-quality, finely processed display cases ensure a good overview and orientation among the different product groups.

Credit: Design FITCH, Role: Design Director

Lowe’s made its Manhattan debut with two high-tech locations more influenced by Apple than by Ace.

The 30,000 sq.ft. Upper West Side and the 2-story 38,000-sq.ft Chelsea location opened in Fall of 2015.

Lowe’s City Center is home –to both the right brain and the left brain – from those who desire inspiration to create beautiful living spaces to those who have to make it happen. Regardless of each customer’s mindset and needs, the new Lowes is the smartest solution and the simplest experience. The design is driven by the duality of how New Yorkers live and shop for their home improvement needs and how they transport it home, but also the building pro and the challenges they face to make projects happen.

The city stores are about a quarter of the size of a typical 100,000 -square-foot Lowe’s and offer different products and services aimed at urban dwellers.  

The state-of-the-art technology transcends the store’s limited stock particularly in larger appliances. Seven-foot-high “Next Aisle Over” touchscreens allow customers to virtually inspect dozens of models not located in store. Numerous other touchscreens are used including a table-top  “Endless Aisle” allowing customers to consult  with interior designers and browse hundreds of products beyond what is physically on display. Customers can order items for same-day or next-day delivery from over a million sq. ft. of inventory from surrounding locations.

To avoid mansion envy, the new Lowe’s offers fixtures and appliances tailored to microscopic studio apartments and plenty of storage and organization solutions for space-strapped customers.

Considering the difficulty of transporting products home, the design includes city-friendly services such as a free potting station for indoor plants and free blinds-cutting service that allows the curtains to remain in the box as they’re trimmed. A self-service key-cutting machine is a must in a land of apartments and walk-ups.

The stores also caters to Lowe's professional customer, including a separate entrance, checkout and service desk so they can get in and out quickly. These customers can also call ahead to get curbside delivery.

A feast for the eyes – and a delight to the senses – the Gourmet Station is a shopping destination celebrating the authentic food markets of yesteryear in a modern contemporary way!  Here the pleasure of eating, the art of preparation and a true market shopping experience come together to create a tantalizing fusion of retail food product, theatre kitchens and exotic cuisines.

For the food court, adding modern drama to the simplicity of the traditional market concept, large modern graphics in black, orange grey and white provide color and textural inspiration for packaging and millwork. A tapestry of simple innovative materials are used throughout and creative lighting choices emphasis the theatre mood. 

For the standalone store, the layout of store has an esplanade of “express” shops along the perimeter.From each of these unique destinations, customers can shop for fresh food items including Bakery, Deli, Fish, Meats and Cheese and Chocolates. Guests are immediately taken in by the openness sightlines of the marketplace. The Gourmet Station is an intriguing food destination, one that is sure to keep  customers coming back again and again.

Credit: IDDI International, Role: FF&E and Art Collection

It's vital for all healthcare professionals to remember that their 'patients' aren't just patients they're human being who deserve to be treated with the utmost respect. That's what the patient experience is all about ... viewing each examination, each new case, as a person who's looking to you as an important part of regaining health and vibrancy.

The Bloom Medical Center in Delray Beach in sunny South Florida specializes in providing Primary Care to Seniors.  The facility has a spa-like setting with a relaxed and elegant atmosphere. 

The modern palette of aqua, espresso and warm sun-filled fabrics are balanced by large confident expressions of white clustered drum lights, wood branded panels and etched glass for privacy.  The design is relaxed and keeps the patient experience in mind. Stacked stone and an abundance of wood lend a spa-like quality  to the space. Ergonomic furniture in soothing color combinations  are planned in in unique seating groups.  Black and white photography of "Snow Bird" cities represent the patient mix and are a fun way for guests to strike up conversations.

Grape Studios worked in conjunction with IDDI International to source and execute all FF&E for the modern design.    

Credit: Design FITCH, Role: Design Director

Making its maiden voyage into mainland China market, one of the world’s biggest emerging middle class markets, the intimate apparel giant Victoria’s Secret focuses in on its fragrances and beauty products at its first Victoria’s Secret Beauty stores. The range of product consists of fragrances, body care, hair care, lip and nail and fashion accessories.

The design team was asked to envision holiday pop-up stores for the brand.  The smaller of the two was a 30’x30’ store interior venue and the larger a 50’x50 ft. plaza concept. The goal was to create a shopping experience representative of the Victoria's Secret lifestyle: sophisticated, sexy, modern, feminine and loaded with attitude.

The smaller concept allows maximum entry points and is defined by large planes that create overhead ceilings, brand and video walls, product backdrops and photo-op opportunities.   The design is a bold gesture in black and pink stripe that is meant to stand out in a dramatic fashion.

The form language used for the larger concept was designed to emulate a series of gift boxes of varying sizes. Used as the main axis from each entry, a red carpet highlights tubular up lit displays punctuated by repeating elongated VS mirrored chandeliers. On either side of the main aisle, beauty and accessories products are merchandised on delicate tables and video screens highlight the VS fashion shows. Vicky’s Boudoir is designed with pink velvet lounge and Angel wings for photo-op opportunities.

Simple evergreen boughs with pink  VS gift boxes and red velvet bows keep the holiday décor elegant.

Credit: Design/Architecture FITCH, Role: Design Director

As part of a reinvention strategy to change consumer perception about its brand and its cars, Lincoln has activated the Lincoln Experience Center, a next-generation showroom at upscale Fashion Island, Newport Beach, CA.

Inside the 5200 sq. ft. Lincoln Experience Center, consumers can explore the brand through digital design displays, create a customized vehicle on a touch screen in the Custom Fit Studio, take the car out for an hour or for the weekend, and connect via video chat with a dealer in their neighborhood.

The Lincoln Experience Center offers a cafe serving coffee, tea and designer water, as well as the Connectivity Lounge where you can just relax. Guests can explore the Story Wall where unique facets of the Lincoln brand – craftsmanship, artisans and more are told through ever-changing combination of digital displays, tactile elements and storytelling.  Guests learn about the brand through interactive digital displays, the Lincoln Black Label Room audio room designed with Harman Kardon's high-end Revel sound system components, or the old-fashioned way -- climbing into Lincoln models on the floor. Events such as wine and cheese tastings, musical showcases, and art and jewelry evenings are regularly scheduled.

Piedmont Park Travel Mart at Hartsfield-Jackson Atlanta International is a new local concept from The Paradies Shops.

The one-stop-shop celebrates Piedmont Park, the city’s most visited green space, and offers news, sundries, snacks, chilled beverages, books and travel accessories, as well as apparel and gifts focusing on Atlanta and its attractions.

Inspired by the patterns of farm landscapes from above, the design embraces a grid pattern in the interior and exterior fascia that allows for local and lifestyle imagery of families and guests to the park. A wood ceiling provides the grid for the lighting package and bent wood drum pendants are clustered in the higher ceiling areas.  Clear acrylic panels with tree motifs divide space and guide the customer journey.

The store’s location in the Atrium is convenient for travelers, as well as friends and loved ones that come to greet them. In partnership with the Piedmont Park Conservancy, it also encompasses and exemplifies the airport’s goal of establishing a sense of place that Atlanta residents and visitors can enjoy and a design that portrays the timeless beauty that Piedmont Park is famous for.

In this casually elegant Sanibel Island home, Grape Studios uses the beach surroundings as inspiration to create the ultimate spot for rest and relaxation for a Chicago couple. The aqua- and sandy-hued palette is the perfect balance of color and neutrality, while also bringing in natural sea-inspired tones.

Throughout, a mix of softly colored upholstery is balanced by rich rattan and textured wood furnishings. Glass tables blend well in the clean color palette and soft woven draperies diffuse the warm west sun. Anchoring the comfortable living room is a vintage shuttered cabinet in burled mahogany. The piece is a welcoming focal point for guests as they enter the dining room/sitting area. A large candelabra chandelier is the center of attention over the owner’s stone table. 

Bamboo flooring is lighthearted and balanced by honed limestone counters and white kitchen cabinets.  Limestone is used again as cladding for the serene master bath floor and walls.

To add to the coastal feel, colored glass bottles and pottery, coral lamps and starfish prints were used to complement the relevant modern design solution perfectly suited for this vacation home.

The key to designing for every demographic is the same. Relevance. Rustans a leading department store retailer in the Philippines asked the design team to reinvent the store experience for the Gen Z shopper in the U Zone.

Tidy and fun are among the features the design team was looking to achieve with powerful and active lifestyle images.   Novel mannequin displays and LED walls that change color and set the mood and complement the mostly white space that doubles as an event space.  The retail environment has well-defined spaces for clothing, beauty and cosmetics, accessories and try-on.  The Fitting rooms doors are clad in lifesize black silhouettes.

Research identified the color white as energizing and representative of clean and modern spaces that appeal to this modern audience.  Clearly organized merchandise with color blocking facilitate the shopping experience.

Credit: Design/Architecture FITCH, Role: Design Director

August 2014: The 32,000 sq. ft. Pirch showroom is located in the Northpark Center, one of the nation’s premier shopping destinations and known as one of the “Seven Retail Wonders of the Modern World”.    It is the fifth showroom in the Pirch portfolio and the first to have two entrances..

Incredible Kitchens. Beautiful baths. Patio paradises. When your home improves, your life does, too. At PIRCH, you can leave "What Is" behind, and rendezvous with its much cooler cousin, "What If".

Conceived around a joyful journey, the new Dallas PIRCH showroom is an elegant and immersive, multi-sensory experience that focuses on how customers want to live, rather than what they want to buy. In the “live” showroom, customers are encouraged to try the product before they buy it. Customers are greeted by a friendly barista with a hand-crafted coffee, a memorable moment in the PIRCH journey. 

Encouraged to browse and explore, customers can turn on an oven and cook side-by-side with a private chef in Savor, fire up a grill in The Patio, or walk under a cascade of water in the spa-like Sanctuary.  Thirty best-in-class vignettes and educational events, from cooking demonstrations to spa and personal wellness services inspire and educate the customers.

Focused on making a quality connection with the community, the flexible design can accommodate events for 400+ people and is a valuable resource for the design community. Way-finding and communication system support the Pirch brand philosophy of "Live Joyfully". 

Delivering the Results: 

Awarded “Retail Store of the Year” (2014), by Chain Store Age;      Recipient of the 2014 Grand Prize from A.R.E.;  House Beautiful Magazine’s 2014 “Most Amazing” list.

Sales per square foot higher than Apple across $25,000 sq. ft. 

Ranked 25th  on Forbes' Most Promising Companies

...and 750 people in an appliance store on New Years Eve!

The residential community of Battery Park is an upscale urban development nestled along the beachfront of Lake Erie on Father Frascati Ave & West 76th St minutes from downtown Cleveland.

The Battery Park neighborhood continues to be one of Cleveland’s most prolific residential developments.  Grape Studios was asked to design the sales offices for this fresh, leading-edge residential development.

Design for the Sales office was inspired by the proximity of pedestrian access to Lake Erie.  Rich navy and cherry wood are accents with sunny gold and rope to give a mariner style.  Clear white pendants keep the space looking fresh. Life style imagery creates a dividing screen from Selection Room and Private Offices. 

As one of the original developers of leisure time destinations, Steiner & Associates have demonstrated that from the delicate balance of entertainment and retail comes a robust experience of place.  The design of the Steiner & Associates headquarters at Easton Town Center is inspired by the subtle alchemy of architecture, travel and community.

The client desired a clean yet warm and creative space that encouraged easy interaction among employees who worked long hours in the development business.  The new headquarters were to evoke a relaxed residential urban feeling.  Using a warm palette of ochre, exposed brick and mahogany hardwood floors, the space opens up to large palladium windows overlooking the central plaza of Easton.  Highlighting the floors are sisal carpeting and Turkish rugs personally selected in Turkey by the Steiner CEO – Yaromir Steiner.  Taking cues from the company logo, Egyptian hieroglyphs cast in metal are mounted on black granite and represent the manifesto of the company and these flank the large conference room entry.

Black and white photography of historical global landmarks adorn the walls as does contemporary art and furnishings. Down the central axis of offices, an   undulating ceiling soffit, softens the length of the space and large bowl pendants highlight the conference room.

Comfortable and relaxed, the offices are complementary to the Steiner mission which is to create spaces that are beautiful, commercially viable and unforgettable.

Casual elegance sums up the Sanibel Island vacation home for a banker client and his wife. Using the owner’s favorite colors and French Country style, a soft palette of rose green and white creates a warm and inviting home for entertaining and relaxing.  The warm palette is the perfect balance of color and neutrality and a perfect background for the owner’s collection of seascape paintings by local artists.

Throughout, a mix of softly colored upholstery in petite prints is balanced by fine country French furniture in warm chestnut and pine.  Soft woven draperies diffuse the warm west sun.  An entry window seat is complete with paneled storage for easy access to beach gear.  The piece is a welcoming focal point in the entry.

Bottachino marble and pristine pine cabinets complete the Master bath and closet for an understated beauty and function. Finishing touches such as brushed brass pulls, Venetian mirrors and matching shaded sconces, boost the upscale feeling.

Timelessly appealing with refined curves and details, the residence is an enviable blend of elegance and simplicity.

Asked by former clients to conceive of a vacation home for their family on Catawba Island in Lake Erie, Grape Studios responded to the client’s love of New England architecture and envisioned a seaside home in the Shingle style.

Grape Studios and the architecture team used natural colors and informal compositions to achieve the rustic style of the home.  By covering a large amount of the exterior with masonry and roughhewn shingle siding stained a single color, the design and architecture team created a uniform, unembellished surface without fuss or fanfare.  Mono-toned and unornamented, the homes celebrates the honesty of form and the purity of line.  High gables, rustic informality and wide, shady porches take in views of the Perry Monument and encourage lazy afternoons in rocking chairs with the client’s pets.

Gridiron Square at the Cleveland Browns Stadium was conceptualized as a combination retail, bar and grill and museum space that would encourage traffic on non-game days.

The 12,000-square-foot space occupies the ground level in front of the stadium. Cathedral-high ceilings required colossal graphic elements that would inspire fans. Large banners feature sepia-tinted archival Browns photography. The height is also broken up with an open mezzanine that houses stock and managers' offices.

Fixtures in the retail space are solid, stacked and tough, reflecting the spirit of the game. Even metal-mesh endpieces are made to resemble locker-room equipment cages. Moving merchandise fixtures and rolling canvas graphics permit maximum configurability of environment.

Curving orange and brown couches with contrasting colors add brightness throughout the space. And finishes -- blasted steel and natural wood as well as brown and white checkered concrete floors -- create a hip, urban atmosphere.

Credit: Design/Architecture FITCH, Role: Design Director

October 2013: The opening of PIRCH Glendale also marked the debut of the brand new Live Joyfully Boutique, featuring hundreds of carefully curated products from designers and artists around the world.

Responding to feedback from guests who wished to reciprocate the generosity shown to them while visiting Pirch, the mission of the boutique was to offer Pirch guests a place to find elegant gifts that are artisanal and inspiring, yet limited in distribution.

As Creators of inspired moments, the Live Joyfully Boutique advisors help guests "feather their nest" with an array of stunning, unique and limited products found around the world since 2013.

A full line of brand packaging was designed to elevate the art of gift-giving and become a keepsake for the owner.  Tissue inserts reflect the brand Manifesto. 

Credit: Design FITCH, Role: Design Director

Opened in March 2014, the 31,000 sq. ft. Pirch showroom at the iconic Oakbrook Center is the fourth showroom in the portfolio, the first PIRCH to open outside of California and the first to be a second story location with retailers below.

From the exterior, the Pirch aesthetic is evident with clean California-modern forms. Guests enter the space through the atrium where an ethereal experience awaits them. An undulating wall of cut-out using the Pirch logo are backlit and create a pause moment. 

Conceived around a joyful journey, the new Oakbrook PIRCH showroom is an elegant and immersive, multi-sensory experience that focuses on how customers want to live, rather than what they want to buy. In the “live” showroom, customers are encouraged to try the product before they buy it. Customers are greeted by a friendly barista with a hand-crafted coffee, a memorable moment in the PIRCH journey.  Encouraged to browse and explore, customers can turn on an oven and cook side-by-side with a private chef in Savor, fire up a grill in The Patio, or walk under a cascade of water in the spa-like Sanctuary.  Thirty best-in-class vignettes and educational events, from cooking demonstrations to spa and personal wellness services inspire and educate the customers.

Focused on making a quality connection with the community, the flexible design can accommodate events for 400+ people and is a valuable resource for the design community. Way-finding and communication system support the Pirch brand philosophy of "Live Joyfully". 

Delivering the Results: 

Awarded “Retail Store of the Year” (2014), by Chain Store Age;      Recipient of the 2014 Grand Prize from A.R.E.;  House Beautiful Magazine’s 2014 “Most Amazing” list.

Sales per square foot higher than Apple across $25,000 sq. ft. 

Ranked 25th  on Forbes' Most Promising Companies

...and 750 people in an appliance store on New Years Eve!

Credit: Design/Architecture FITCH, Role: Design Director

October 2013: Located on the corner of Brand and Broadway at the upscale Glendale Galleria Mall, the 24,000 sq. ft. showroom is located underneath Bloomingdales and is the second Pirch showroom.  

Incredible Kitchens. Beautiful baths. Patio paradises. When your home improves, your life does, too. At PIRCH, you can leave "What Is" behind, and rendezvous with its much cooler cousin, "What If".

Conceived around a joyful journey, the new Glendale PIRCH showroom is an elegant and immersive, multi-sensory experience that focuses on how customers want to live, rather than what they want to buy. In the “live” showroom, customers are encouraged to try the product before they buy it. Customers are greeted by a friendly barista with a hand-crafted coffee, a memorable moment in the PIRCH journey.  Encouraged to browse and explore, customers can turn on an oven and cook side-by-side with a private chef in Savor, fire up a grill in The Patio, or walk under a cascade of water in the spa-like Sanctuary.  Thirty best-in-class vignettes and educational events, from cooking demonstrations to spa and personal wellness services inspire and educate the customers.

Focused on making a quality connection with the community, the flexible design can accommodate events for 400+ people and is a valuable resource for the design community. Way-finding and communication system support the Pirch brand philosophy of "Live Joyfully". 

Delivering the Results: 

2014: A.R.E. Design Awards –

    Grand Prize -  Hardlines (7500 sq. ft. – 25,000 sq. ft.)

    Special Award- Visual Presentation – Lifestyle Moments

    Special Award - In-store communications

    Special Award- Store Fixture Award

2014 Chain Store AgeRetail Store of the Year

    First Place- Hardlines Category

Retail Week Awards

    Gold Medal Large Format Store

Sales per square foot higher than Apple across $25,000 sq. ft. 

2014 -Ranked 25th  on Forbes' Most Promising Companies

...and 750 people in an appliance store on New Years Eve!

Credit: Design FITCH, Role: Design Director

December 2014:  Meant to be inspiring, unintimidating, and fun, Pirch's 27,000 sq. ft., two story Lennox Marketplace showplace oozes California cool (the company started in San Diego). It is the sixth location for Pirch and a perfect addition to the Buckhead retail scene.

With a massive renovation that required new vertical transportation, the design team opened the center of the store to create a rotunda with glass and Ipe monumental staircase that leads to the Bliss Café.

Conceived around a joyful journey, the new Atlanta PIRCH showroom is an elegant and immersive, multi-sensory experience that focuses on how customers want to live, rather than what they want to buy. In the “live” showroom, customers are encouraged to try the product before they buy it. Customers are greeted by a friendly barista with a hand-crafted coffee, a memorable moment in the PIRCH journey. 

Encouraged to browse and explore, customers can turn on an oven and cook side-by-side with a private chef in Savor, fire up a grill in The Patio, or walk under a cascade of water in the spa-like Sanctuary.  Thirty best-in-class vignettes and educational events, from cooking demonstrations to spa and personal wellness services inspire and educate the customers.

Focused on making a quality connection with the community, the flexible design can accommodate events for 400+ people and is a valuable resource for the design community. Way-finding and communication system support the Pirch brand philosophy of "Live Joyfully". 

Delivering the Results: 

    Awarded “Retail Store of the Year” (2014), Chain Store Age;

    Recipient of the 2014 Grand Prize from A.R.E.; 

    House Beautiful Magazine’s 2014 “Most Amazing” list.

    2014 Retail Renovation Project--1st Place in Category

Sales per square foot higher than Apple across $25,000 sq. ft. 

Ranked 25th  on Forbes' Most Promising Companies

...and 750 people in an appliance store on New Years Eve!

We all deserve a shopping spree now and again – it’s one of the basic necessities in life.  The Silja Symphony can accommodate that.  Silja Line is a Finnish cruise ferry brand operated by the Estonian Ferry Company AS Tallink Grupp for car and passenger traffic between Finland and Sweden.

Guests on the Silja Symphony can shop for top fashion labels, seek out kids’ designer clothes, or simply buy delicious food items, as the the heart of the ship is the pedestrian street Promenade, where you can find a wide variety of shops and fascinating restaurants.

The design team was asked to concept designs for a Tax Free Superstore where passengers can shop for spirits, wines, beer, cigarettes, sweets and food. The Fashion Shops carry well-known luxury brand for Men and Women including watches, jewelry, scarves, sunglasses, handbags and wallets. The Grande Buffet satisfies a delicious food offering and the Pharmacy is a well-stocked apothecary. 

A Gift & Electronics store is designed to provide Finnish design products from famous brands such as Iittala and Marimekko. Headphones, smartphones and tablet devices from Bose and Marshall are readily available to guests. The new, relaxed Sushi & Co. on the Silja Symphony serves fresh and delicious food from morning till night.

By all accounts it’s a house that people are drawn to a storybook charmer with an English Tudor-style exterior and a welcoming facade that turns heads.

Partial to a modern warm classic look, the homeowners envisioned a family-friendly, but elegant home that had to be hardworking with two children.

At the center of the home, the kitchen, mint, white and black Carrera conveys a cool, casual mood that's ideal for family, but fine crafting and old-world accents evoke an air of elegance.  Pendant lights contribute a vintage look and cabinets complement the architectural details of the home.

From the kitchen, the homeowners have a direct view to the breakfast room and sitting room with oversized hearth -a boon for keeping an eye on the kids. They can also enjoy gorgeous views of the outdoors from almost every angle, thanks to expanses of windows.

The formal dining room is easy going with slip covered chairs and Murano chandelier and is radiant with natural light.

Furniture pieces have classic lines, and upholstery in the family’s living areas are covered in stain-resistant fabrics. Designed to stand up to the antics of two kids, the house has a refined sensibility. A mix of fine antiques and original art complements the classic architecture.

Paradies Lagardère specializes in three key airport concessions areas: Travel Essentials, Specialty Retail and Food and Beverage. The design team was asked to concept and execute seven airport retail stores at Palm Beach International Airport.  Among them were Lilly Pulitzer, PGA Tour Shops, LaCoste, Worth Avenue News, Tropical News, Brighton, Ocean Front News, The Mercado, The KidsZoo and the Jungle Fun Playground.