Credit: Design/Architecture FITCH, Role: Design Director
Conceived around the Sophisticated Professional’s desire to live an unlimited life, the new Limited is designed as a layered set of looks that creates a story around wardrobing, and singularly calls out the pieces that make up her whole look. The design speaks to an inherent sense of movement that points to a future destination or occasion she will dress for and technology inspires her with endless possibilities for wardrobing.
Life-size Digital Mannequins at the entry and in multiple locations, feature women changing in and out of outfits and modelling as though in a mirror in her closet. Models move in and out of the frame and may travel to “reappear” in other panels in the store. Panels dynamically express branded messaging.
The Coveted Closet is the ideal “wardrobe closet” with all the quintessential items that every professional woman can aspire to have. It is equipped with tools (both digital and physical) to help educate her on what a capsule wardrobe is and how versatile a well curated wardrobe can be.
In the Coveted Closet, the Dream Pool is an interactive table used for play, inspiration, exploration, and education for 2-4 users at one time. Customers can be inspired through destinations, empowered women, future occasions and outfitting. They can create digital profiles, engage in loyalty programs or order online for shipping to home.
The Coveted Closet also features one of three Outfit Bars in the store. These are outfit building tools equipped with a smart pads that recognizes articles of clothing hung onto the bar and suggest coordinating pieces. The Smart pad content is connected to life size Digital Mannequin with near field technology.
The Outfit Bar also allows her to start a fitting room and it can suggests pieces she may be missing in her home closet based on her online profile/digital closet.
The Styling Salon Smart Pad recognizes pieces the customer has in fitting room and can alert associate for additional pieces the pad recommends. Smart pad controls fitting room lighting (outdoor, evening, office, etc.).
The Smart Bracelet creates brand currency through brand engagement and acts as loyalty device offering her incentives, promotions, gifts, and personalized services. The device also interacts with Dream Pool, the Coveted Closet, the Outfit bars, and The Host/hospitality area. The device is designed as smart fashion jewelry for everyday life with basic applications such as clock, calendar and pedometer.