Credit: Design/Architecture FITCH, Role: Design Director
Driven by low-price tactics and warehouse environments that do little to inspire or educate a customer, research revealed a need for a place where consumers could dream, play and choose products that bring joy to their lives.
Conceived around a joyful journey, the new PIRCH showrooms are an elegant and immersive, multi-sensory experience that focuses on how customers want to live, rather than what they want to buy. In the “live” showrooms, customers are encouraged to try the product before they buy it. Customers are greeted by a friendly barista with a hand-crafted coffee, a memorable moment in the PIRCH journey. Encouraged to browse and explore, customers can turn on an oven and cook side-by-side with a private chef in Savor, fire up a grill in The Patio, or walk under a cascade of water in the spa-like Sanctuary. Thirty best-in-class vignettes and educational events, from cooking demonstrations to spa and personal wellness services inspire and educate the customers.
Focused on making a quality connection with the community, the flexible design can accommodate events for 400+ people. Way-finding and communication system support the Pirch brand philosophy. Awarded Silver LEED status, the PIRCH Costa Mesa showroom was designed and constructed in a record-breaking 320 days and is a valuable resource for the retail and design community.
Delivering the Results:
2011 Retail Design Institute Store of the Year Awards
Award of Merit, Innovation Award
Innovation Signage and Graphics
2012 ARE Store of the Year Awards
Grand Prize - Sustainability
Outstanding Merit - Hardlines, (7500 sq. ft. – 25,000 sq. ft.),
Elements Award - In Store Communications
Sales per square foot higher than Apple across $25,000 sq. ft.
Ranked 25th on Forbes' Most Promising Companies
...and 750 people in an appliance store on New Years Eve