Credit: Design FITCH, Role: Design Director
December 2014: Meant to be inspiring, unintimidating, and fun, Pirch's 27,000 sq. ft., two story Lennox Marketplace showplace oozes California cool (the company started in San Diego). It is the sixth location for Pirch and a perfect addition to the Buckhead retail scene.
With a massive renovation that required new vertical transportation, the design team opened the center of the store to create a rotunda with glass and Ipe monumental staircase that leads to the Bliss Café.
Conceived around a joyful journey, the new Atlanta PIRCH showroom is an elegant and immersive, multi-sensory experience that focuses on how customers want to live, rather than what they want to buy. In the “live” showroom, customers are encouraged to try the product before they buy it. Customers are greeted by a friendly barista with a hand-crafted coffee, a memorable moment in the PIRCH journey.
Encouraged to browse and explore, customers can turn on an oven and cook side-by-side with a private chef in Savor, fire up a grill in The Patio, or walk under a cascade of water in the spa-like Sanctuary. Thirty best-in-class vignettes and educational events, from cooking demonstrations to spa and personal wellness services inspire and educate the customers.
Focused on making a quality connection with the community, the flexible design can accommodate events for 400+ people and is a valuable resource for the design community. Way-finding and communication system support the Pirch brand philosophy of "Live Joyfully".
Delivering the Results:
Awarded “Retail Store of the Year” (2014), Chain Store Age;
Recipient of the 2014 Grand Prize from A.R.E.;
House Beautiful Magazine’s 2014 “Most Amazing” list.
2014 Retail Renovation Project--1st Place in Category
Sales per square foot higher than Apple across $25,000 sq. ft.
Ranked 25th on Forbes' Most Promising Companies
...and 750 people in an appliance store on New Years Eve!