Credit: Design FITCH, Role: Design Director
Opened in March 2014, the 31,000 sq. ft. Pirch showroom at the iconic Oakbrook Center is the fourth showroom in the portfolio, the first PIRCH to open outside of California and the first to be a second story location with retailers below.
From the exterior, the Pirch aesthetic is evident with clean California-modern forms. Guests enter the space through the atrium where an ethereal experience awaits them. An undulating wall of cut-out using the Pirch logo are backlit and create a pause moment.
Conceived around a joyful journey, the new Oakbrook PIRCH showroom is an elegant and immersive, multi-sensory experience that focuses on how customers want to live, rather than what they want to buy. In the “live” showroom, customers are encouraged to try the product before they buy it. Customers are greeted by a friendly barista with a hand-crafted coffee, a memorable moment in the PIRCH journey. Encouraged to browse and explore, customers can turn on an oven and cook side-by-side with a private chef in Savor, fire up a grill in The Patio, or walk under a cascade of water in the spa-like Sanctuary. Thirty best-in-class vignettes and educational events, from cooking demonstrations to spa and personal wellness services inspire and educate the customers.
Focused on making a quality connection with the community, the flexible design can accommodate events for 400+ people and is a valuable resource for the design community. Way-finding and communication system support the Pirch brand philosophy of "Live Joyfully".
Delivering the Results:
Awarded “Retail Store of the Year” (2014), by Chain Store Age; Recipient of the 2014 Grand Prize from A.R.E.; House Beautiful Magazine’s 2014 “Most Amazing” list.
Sales per square foot higher than Apple across $25,000 sq. ft.
Ranked 25th on Forbes' Most Promising Companies
...and 750 people in an appliance store on New Years Eve!