Credit: Design/Architecture FITCH, Role: Design Director
August 2014: The 32,000 sq. ft. Pirch showroom is located in the Northpark Center, one of the nation’s premier shopping destinations and known as one of the “Seven Retail Wonders of the Modern World”. It is the fifth showroom in the Pirch portfolio and the first to have two entrances..
Incredible Kitchens. Beautiful baths. Patio paradises. When your home improves, your life does, too. At PIRCH, you can leave "What Is" behind, and rendezvous with its much cooler cousin, "What If".
Conceived around a joyful journey, the new Dallas PIRCH showroom is an elegant and immersive, multi-sensory experience that focuses on how customers want to live, rather than what they want to buy. In the “live” showroom, customers are encouraged to try the product before they buy it. Customers are greeted by a friendly barista with a hand-crafted coffee, a memorable moment in the PIRCH journey.
Encouraged to browse and explore, customers can turn on an oven and cook side-by-side with a private chef in Savor, fire up a grill in The Patio, or walk under a cascade of water in the spa-like Sanctuary. Thirty best-in-class vignettes and educational events, from cooking demonstrations to spa and personal wellness services inspire and educate the customers.
Focused on making a quality connection with the community, the flexible design can accommodate events for 400+ people and is a valuable resource for the design community. Way-finding and communication system support the Pirch brand philosophy of "Live Joyfully".
Delivering the Results:
Awarded “Retail Store of the Year” (2014), by Chain Store Age; Recipient of the 2014 Grand Prize from A.R.E.; House Beautiful Magazine’s 2014 “Most Amazing” list.
Sales per square foot higher than Apple across $25,000 sq. ft.
Ranked 25th on Forbes' Most Promising Companies
...and 750 people in an appliance store on New Years Eve!