Credit: Design/Architecture FITCH, Role: Design Director
May 2016: Known for its interactive and experiential approach to retail design, luxury kitchen and bath distributor Pirch opened its New York flagship showroom at 200 Lafayette Street in SoHo. Joining eight existing locations across the country, the 32,000-square-foot spaceis a living, breathing showcase that allows designers and consumers alike to test drive appliances before specifying or purchasing.
Conceived around a joyful journey, the new Pirch Soho is an elegant and immersive, multi-sensory experience that focuses on how customers want to live, rather than what they want to buy. Theshowroom provides visitors with a 360-degree sensory experience complete with live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths. Guests can reserve a private steam shower in Sanctuary, the showroom’s own spa, or test 40 different shower heads. Customers can turn on an oven and cook side-by-side with a private chef in Savor or fire up a grill in The Patio.
A technology-themed smart kitchen called “Connected Loft" is outfitted with the latest innovation from Innit. The Innit platform unites food and technology to help people live tastier and healthier lives by seamlessly integrating its technology across the kitchen with a wide range of appliances.
Founded in 2010, Pirch is dedicated to breaking the mold in the home and appliance industry, bringing meaningful experiences and joyful memories into the households of guests. It reigns as the premiere retailer bringing the world's most admired brands to life and the Soho flagship is designed as a place for guests to ignite inspiration and fuel discovery.
Delivering the Results:
Ranked 25th on Forbes' Most Promising Companies
2016 Retailer of the Year
World Retail Awards - Short List Best In store Customer Experience Initiative
2016 VMSD/Peter Glen Retailer of the Year
Sales per square foot higher than Apple across $25,000 sq. ft.
...and 750 people in an appliance store on New Years Eve!