Gridiron Square at the Cleveland Browns Stadium was conceptualized as a combination retail, bar and grill and museum space that would encourage traffic on non-game days.
The 12,000-square-foot space occupies the ground level in front of the stadium. Cathedral-high ceilings required colossal graphic elements that would inspire fans. Large banners feature sepia-tinted archival Browns photography. The height is also broken up with an open mezzanine that houses stock and managers' offices.
Fixtures in the retail space are solid, stacked and tough, reflecting the spirit of the game. Even metal-mesh endpieces are made to resemble locker-room equipment cages. Moving merchandise fixtures and rolling canvas graphics permit maximum configurability of environment.
Curving orange and brown couches with contrasting colors add brightness throughout the space. And finishes -- blasted steel and natural wood as well as brown and white checkered concrete floors -- create a hip, urban atmosphere.